Delivering Global Commerce to a Local Market

To digitise an economy of 1bn merchants serving 5bn consumers by 2025.

RedCloud’s Mission and Vision

We are on a mission to digitise an economy of 1bn micro-merchants who are projected to serve 5bn consumers by 2025 across the globe.
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Our vision is to deliver global commerce to a local market enabling small businesses and offline merchants to become a digital business without barriers.
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RedCloud’s globally accessible platform restores the traditional brand/distributor/merchant supply chain within a digital context. It eliminates unnecessary complexity, lowers the cost of consumer goods, and introduces transparency at every stage in the journey, from factory to sale.

The Opportunity

Brands know the answer lies in digitising the B2B supply chain, enabling more merchants in more markets to trade digitally with them, and access their products more quickly and easily. The supply chain management software market is already worth more than $15bn.

Total Addressable Market

$34tn

FMCG sales via third party sellers

1bn+

Micro-sellers worldwide

500m+

SMBs with no digital store

90%

B2B transactions in physical cash

RedCloud’s Solution

RedCloud’s technology means that any brand – from established giants to rising challengers – can connect its products to any local seller through a single API. Using RedCloud, brands and distributors know where their products are going and how they’re performing at all times.
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By gaining a clearer picture of how each merchant’s business is performing, RedCloud is able to provide inventory and asset financing through its app – solving a $4.9tn global problem by offering far better terms than those available via conventional FS channels.
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It’s a safe and sustainable way of helping entrepreneurs in emerging economies invest in the equipment and stock they need to grow their businesses.

RedCloud benefits the global FMCG supply chain in three core ways:

Sales velocity

Products and payments flow through the supply chain more quickly

Sales capacity

Brands can access more merchants and make smarter decisions about where and how to ship products

Market intelligence

Real-time sales insights allow brands, distributors and merchants to better understand local customer needs, behaviors and emerging trends
RedCloud offers a simple solution to today’s outdated supply chain processes and infrastructure, enabling brands, distributors and sellers to buy better, sell smarter and pay simpler.
We are growing exponentially and expanding rapidly into emerging markets.

Our People

Our team brings together decades of tech and banking leadership experience, with a passion to democratise the global commerce.

Our Board

Justin Floyd

CEO & Deputy Chairman
Justin is a serial entrepreneur and investor in technology ventures across EMEA, USA, Africa and Asia. He has extensive experience in investing and building early stage businesses. He was previously the Chairman and co-founder of the Vecta Software Corporation and Chairman and co-founder of CCL. Justin is also a shareholder in two innovative Cambridge Technology companies: Cambridge Medical Robotics and Omnisense Ltd. He is twice a regional Ernst and Young Entrepreneur of the Year finalist, four times a Red Herring 100 winner, finalist in Codie award winner, and a Fast Track 100 finalist.

Soumaya Hamzaoui

Chief Operating Officer
With a 10 year background in software and telecommunication, Soumaya oversees the Operations and Product strategy for RedCloud, as well as heading the Design and Business Development and Customer Engagement teams. She has deep expertise in Product Management for highly evolved digital financial services. Previous to RedCloud, she worked on the development of Orange Money in Africa and supported multiple industries in their transformations towards new technologies: Transport, Banking and telecommunication.

Stan

Stan was previously the Group Finance Director at WorldRemit, supporting their fundraise and growth in revenue and team size. He is a Chartered Accountant with over 16 years’ finance experience within Fintech across Europe and Asia. Stan has also achieved an Executive MBA from Oxford University which helped expand his finance and leadership expertise.

Olivier

Olivier has previously held VP and Director of Engineering titles at WorldRemit and Adobe. He is a specialist of e-commerce strategies, having created the technical stack of a $100M revenue company which was subsequently sold to Adobe for $800M, alongside building and leading global world-class engineering teams.

Juandre

Juandre is an astute business leader with 15+ years’ experience in business strategy, product management and digital execution in emerging markets. He was previously at Vodacom, setting and executing the product vision and strategy for his business lending stream, including their inventory financing offer in Africa, prior to this he was leading the portfolio growth of African FinTech, Jumo.

Our Board

Hans Rudolf Kunz

Chairman
Hans has co-founded RedCloud with the vision to pioneer the way in which banking services are accessed in emerging markets. His expertise in investment banking was earned through 22 years at Bear Stearns International as a Senior Managing Director, member of the Board and Executive committee. Hans is also an international investor and a board member in various industries. His financial market insight will help pioneer RedCloud’s future commercial strategies.

Dr Nick Senn

Member of the Board
With over 30 years of experience in Investment Banking and Asset Management Nick brings a wide range of expertise to the Board of RedCloud. A former Managing Director at UBS in London, he was responsible for large trading operations in Derivatives, Fixed Income, Currency and Emerging Markets at UBS London, Dresdner Kleinwort Benson and WestLB. He is now Managing Partner, Board Member and investor of several independent companies in the industrial, real estate and service sector.

Our Board

Hans Rudolf Kunz

Chairman
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Dr Nick Senn

Member of the Board
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Justin Floyd

CEO & Deputy Chairman
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Soumaya Hamzaoui

Chief Operating Officer
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Hans Rudolf Kunz
Chairman
Hans has co-founded RedCloud with the vision to pioneer the way in which banking services are accessed in emerging markets. His expertise in investment banking was earned through 22 years at Bear Stearns International as a Senior Managing Director, member of the Board and Executive committee. Hans is also an international investor and a board member in various industries. His financial market insight will help pioneer RedCloud’s future commercial strategies.
Dr Nick Senn
Member of the Board
With over 30 years of experience in Investment Banking and Asset Management Nick brings a wide range of expertise to the Board of RedCloud. A former Managing Director at UBS in London, he was responsible for large trading operations in Derivatives, Fixed Income, Currency and Emerging Markets at UBS London, Dresdner Kleinwort Benson and WestLB. He is now Managing Partner, Board Member and investor of several independent companies in the industrial, real estate and service sector.
Justin Floyd
CEO & Deputy Chairman
Justin is a serial entrepreneur and investor in technology ventures across EMEA, USA, Africa and Asia. He has extensive experience in investing and building early stage businesses. He was previously the Chairman and co-founder of the Vecta Software Corporation and Chairman and co-founder of CCL. Justin is also a shareholder in two innovative Cambridge Technology companies: Cambridge Medical Robotics and Omnisense Ltd. He is twice a regional Ernst and Young Entrepreneur of the Year finalist, four times a Red Herring 100 winner, finalist in Codie award winner, and a Fast Track 100 finalist.
Soumaya Hamzaoui
Chief Operating Officer
With a 10 year background in software and telecommunication, Soumaya oversees the Operations and Product strategy for RedCloud, as well as heading the Design and Business Development and Customer Engagement teams. She has deep expertise in Product Management for highly evolved digital financial services. Previous to RedCloud, she worked on the development of Orange Money in Africa and supported multiple industries in their transformations towards new technologies: Transport, Banking and telecommunication.

Recognised by leading publications around the world

“The RedCloud marketplace promises a ‘profound global economic’ change.”
“The new Red101 app is highly reliable in how it protects both the money and data processed.”
“‘Redcloud’ the gateway that connects businesses to the financial world.”

Awards and industry recognition

2016
Red Herring Top 100 Europe award, finalist
2017
Frost & Sullivan Visionary Innovation Leadership Award

Learn more about the story, vision and expertise behind the RedCloud brand.

Our Company
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